Privacy Policy

1. Information You Provide to Use the App

You share the following so we can operate the Service for you. We store it to make the app work and to show the parts you choose to the people you connect with — we do not proactively read your profile or your activity. Content is accessed only to operate features, investigate reports, resolve technical issues, or respond to valid legal requests.

• Account & profile data — display name, email, age/birth date, gender, orientation, relationship status and style, location, profession, bio, prompts and answers, interests, lifestyle preferences, and the photos you upload.
• Cat profiles — your cats’ names, breeds, ages, fur color, personality, traits, and photos, including memorial (“Furever Loved”) entries. These power your profile and matching — nothing more.
• Verification data — an optional identity verification photo, and your phone number when you choose to verify for messaging. Used only to confirm you’re a real person and protect the community.
• Messages — the text and images you send in chats with your matches. We store and transmit messages to deliver them to your match; we do not proactively monitor or read your conversations. Routine moderation of reported chats relies on the screenshots you submit — we do not scan your messages. We may access actual message content only when necessary to investigate a specific safety matter, resolve a technical issue affecting a conversation, or comply with a valid legal request.
• Feedback & reports — contact form submissions, bug reports, suggestions, and the details or screenshots you provide when reporting another member.
• Payment metadata — we do not store full card numbers. The payment processor handles checkout and returns a transaction/session identifier we use to grant access.

Information collected automatically:

• Device and usage data — approximate location (from your profile city), device type, app activity, and how you interact with features such as Discover, matches, and Boops.
• Logs — technical logs used to operate, secure, and troubleshoot the Service.

2. How We Use Your Information

• To create and maintain your account and profile.
• To show you potential matches and power the Discover feed and matching.
• To enable messaging, Boops, and other member-to-member features.
• To verify identity and phone numbers, and to keep the community safe (see Section 6).
• To process purchases, donations, and subscriptions and grant the access you paid for.
• To send service messages, account notices, and the updates you opt into.
• To prevent fraud, abuse, and violations of our Acceptable Use Policy.
• To operate, improve, and secure the Service and comply with legal obligations.

3. Legal Basis for Processing

Where the GDPR or similar laws apply, we process your personal data based on: your consent (for example, optional identity and phone verification, marketing you opt into, and certain profile content); the performance of our contract with you (to provide matching, messaging, and the features you signed up for); our legitimate interests in operating, securing, and improving the Service and protecting members; and compliance with our legal obligations. You can withdraw consent at any time without affecting the lawfulness of processing before withdrawal.

4. How We Share Your Information

We do not sell your personal information. We share it only as described below:

• Service providers — third parties that help us run the Service, such as hosting, payments, phone verification, and email delivery. They process data on our behalf and under contractual confidentiality.
• Other members — the profile and cat content you choose to share is visible to other members through matching and discovery. Messages are shared only with the match you are chatting with.
• Legal compliance — we disclose data when required by law, court order, or valid legal process, or to protect rights, safety, and property. See our Law Enforcement & Legal Requests protocols.
• Business transfers — in connection with a merger, acquisition, or sale of assets, information may be transferred subject to confidentiality. If a transfer changes who controls your data, we’ll notify you through the Service before or at the time it takes effect.
• Consent — with your permission or at your direction.

5. Data Retention

We keep your account and profile data for as long as your account is active. Messages and match history are retained while the relevant match exists and for a limited period after. Verification data is kept while needed for safety and to prevent re-abuse. Payment records are retained as required for accounting and legal compliance. If you delete your account, we remove or anonymize your personal data except where we are legally required to retain it (for example, for fraud prevention, safety, or record-keeping).

Preventing re-abuse. When we permanently remove an account for serious violations of our Acceptable Use Policy, we may keep a limited record — such as a hashed phone number or email, a verification-photo hash, and the reason for removal — so the person cannot simply re-register to resume the abuse. Phone numbers and emails can be changed, so this is not foolproof, but it raises the cost of returning and helps protect the community. This record is kept only for abuse prevention and is never used to contact you or build a profile about you.

6. Safety & Moderation

To protect members, we use automated screening to scan photos for explicit content at upload and to detect duplicate or suspicious photos. By default, photos are reviewed by automated systems, not by in-person review. Certain profiles — including those belonging to younger members and others that signal a possible safety risk — may receive additional in-person review. This is targeted, not routine monitoring: in-person review looks only at the specific profile or photo flagged, not at your broader activity. We do not proactively monitor or read your profile, your messages, or your day-to-day activity. When a member reports another person, our review is based on the screenshot and details they submit — we do not scan conversations. We may access actual content only when necessary to investigate a specific safety matter, resolve a technical issue affecting a conversation, or comply with a valid legal request. See our Acceptable Use Policy for the standards we enforce.

7. Your Privacy Rights

Where privacy laws give you these rights — including the GDPR in the EU/UK and the CCPA/CPRA in California — you can know, correct, delete, and move your personal data; object to or restrict certain processing; withdraw consent; and complain to a data-protection authority. PurrfectMatch supports all of these, and for most of them you don’t need to ask us at all.

You control your own data. You create and own everything in your profile — your photos, your cats, your written content, your email and phone number — and you can add, edit, or delete any of it directly in your account at any time, including deleting your account entirely. Because you uploaded your photos and wrote your own content, it already belongs to you and you can copy or download it whenever you like, so correcting, deleting, and moving your data is in your hands. You can also block members, adjust message filters, and control how you appear to others from your settings.

Some information isn’t visible in your account — technical and security logs, and the device and usage data described in Section 1 — and some processing is necessary to operate and secure the Service for everyone. We can’t switch that off for one person without breaking the app, and the law recognizes that rights like objection and restriction don’t apply to processing that’s essential to deliver the service or keep it safe. For anything you can’t do yourself — a question about data you can’t see, withdrawing consent for optional features like identity or phone verification, or raising a concern with a regulator — you can reach us at the address in Section 13.

8. Children’s Privacy

The Service is for adults only. We do not knowingly collect personal information from anyone under 18. If you believe a minor has provided us data, please contact us and we will remove it.

9. Security

We use reasonable technical and organizational measures to protect your information, including access controls and encryption in transit. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. We actively screen for explicit content and abuse to reduce risk to members.

10. Cookies & Tracking

We use essential cookies and similar technologies to operate and secure the Service and keep you signed in. We may use analytics to understand usage and improve features. You can control cookies through your browser settings; disabling them may affect some features.

11. International Data Transfers

The Service is operated from the United States. If you access it from outside the U.S., your information may be transferred to and processed in the U.S. and other countries. By using the Service, you consent to such transfers. We take measures to ensure appropriate safeguards are in place for such transfers.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the revised policy here with a new “Last updated” date. Material changes will be communicated through the Service. Your continued use after changes take effect means you accept the revised policy.

13. Contact

Questions about your privacy or this policy? Email us at hello@purrfectmatch.app. You can also reach us through our Contact page.